There is a reason why conservatives talk about 'government' and not 'self-government,' because to refer to the latter is to concede that 'the government' is really the most basic product of our political commonwealth, that it is what we produce among ourselves so as to order the production of everything else that we do together.
The institutions of college athletics exist primarily as unreality fueled by deceit. The unreality is that universities should be in the business of providing large spectacles of mass entertainment. The fundamental absurdity of that notion requires the promulgation of the various deceits necessary to carry it out.
Football was always a deal we made with ourselves. We adopted it for its brutality, which was embedded in a context that happened to be perfectly suited to television and to gambling, but which we could convince ourselves was only incidental to our enjoyment because it was only incidental to the game itself.