Successful prime-time television of any genre produces some kind of emotional reaction in the viewers. There are a lot of different emotions to tap into. The emotion of the reward of discovery, the feeling of righteous anger, the feelings of pathos and sadness, or sentimentality of being moved by something.
You start noticing that people are noticing how you look, and it is a profoundly alienating experience when it first happens, where you go on TV and you say something about some topic of the day, and on the Internet people are like, 'What was up with that shirt?' 'What was up with your hair?' And you think, 'Oh, that's kind of a bummer.'