You can muck around with different guitars for certain bits, but you have to have your own sound. That's your benchmark, that's your sound. I also play a Black Beauty. It sounds amazing.
You have to keep going. The main attention is for us to stay alive and stay a band. You only really become very successful when you stick together. Just keep going and reaching bigger and better.
Loads of computer graphics equals a terrible video in my book.
I think we raised about 20,000 pounds. There was a live performance thing so we thought we'd donate the equipment for an online charity in Britain. I hated to part with my guitar, but it was for such a great cause.
My favorite is still the one that I started off with, which is a Les Paul Standard. I've played that at every gig I've ever had. And that's my starting point in the studio.
There's a lot of people out there who have seen us once somewhere in a pub or heard our songs late night on radio. We'd done four years of it before we'd even released a single. It's put us in good stead.
We still haven't played Madison Square Garden. That's a benchmark. Something will have gone seriously wrong if we don't play Madison Square Garden for this album.
We've had a number 1 album in the UK and that was a really big thing for me. So now all we've got to do is do it in America and that will have the domino effect of doing it across the rest of the world.
The bigger we get, I think the more it's changing things, which is great, but we didn't set out to do that. We just wanted to be as big as we possibly could be.
We're real people and we're a band that's been playing on the scene for a long time. We've made a lot of friends, and one enemy we've always had was the NME. They've always basically slated us and they've basically never ever written about the music.
I can't wait to start something up myself that is actually about giving unsigned bands the exposure they deserve, especially when they travel so far to play the smallest gig they've ever played in their lives.
After school I moved to London to get involved in music. I took the whole thing very seriously.
When I need to nail that riff to the cross, Marshall will always provide the hammer!
I can't wait until we get to the stage where we don't have to explain anymore.
I taught myself how to play the guitar. I never studied music.
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