New fathers, political prisoners, traumatised presidential aides, resolute schoolboys, MEPs addressing unfriendly chambers - we all find that Shakespeare has magically anticipated our precise circumstances. How he was possible, I still don't understand; but there isn't a day I'm not grateful that he speaks to me in my own language.
Whenever the debate moves on to hard numbers - our deficit with Europe, our surplus with the rest of the world, our Brussels budget contributions, the tiny part of our economy dependent on sales to the EU, the vast part subjected to EU regulation - Euro-enthusiasts quickly shift their ground and start harrumphing about influence.
Political reporters no longer get to decide what's news. The days when a minister gave briefings to a dozen lobby correspondents, and thereby dictated the next day's headlines, are over. Now, a thousand bloggers decide for themselves what is interesting. If enough of them are tickled then, bingo, you're news.