Many friends of mine told me that normally only guys like a kung fu movie and the girls would be turned off - they want to see a love story. But Ip Man is a family man, so the women see this and go: 'I want my husband to be like this man. He'll be a scholar, he'll be fighting, he'll care for the family.' So we had a bigger audience.
Police/gangster films always have a huge following and huge audience because of the power, glamour, and certain fantasy aspect they have to them. When people watch movies, they like to fantasize being in a surreal world, and sometimes a criminal world can be attractive because you possess so much power and money, not like the average 9 to 5 guy.