Growing up in a cold place, in Southern Ontario, Woolrich was a brand of choice for us because it was always warm and comfortable. The parka with the fur on it was standard fare for us. It's extraordinary that they have kept up with the times. Beyond the parka, they have changed, and they have some pretty hip, cool items which I wear.
I have a genuine philosophy. I do not want to make negative pictures about people, and so I do everything I can to help make them feel comfortable in front of the camera. That is what is going to control your picture, because you are alone if your subject is not with you. And that's the simple answer to getting a good picture.