I'm not really sure what I'd like to see people doing more of online, but what I'd like to see less of is the warning signs that not ratifying net neutrality is gonna cause two separate nets: one that the big dogs can afford to be on and the other a ghetto internet that no one goes on. Think FM vs AM radio, or cable vs broadcast TV.
On the Internet, news is consumed a la carte. If someone shows up on the main page of a website and doesn't see anything of interest, they leave. This negatively impacts ad revenues. The solution on the Internet is to pack news websites full of things that will draw people in, regardless of whether they are news or not.