'Instructions Not Included' is proving that there is a huge Latin market that needs a special project. They love seeing their own people; they want to see themselves onscreen. In my case, I know them pretty well. I know what they laugh at. I think it's going to open a lot of doors, this movie.
Pantelion and Televisa can reach my core fan base better than anyone, and with the distribution expertise and brand recognition of Lionsgate, I know we can build on the crossover audience that we began to reach with 'Instructions.'
When I walk down the street, even here in the U.S., they are always saying my catchphrases of my characters, and they shout at me with my catchphrases.
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