The term 'alpha female' originated in my field of animal behavior, but has acquired new meaning. It refers to women who are in charge, for example, by flirting and dating on their own terms. It is also used maliciously for a loud-mouthed, controlling woman who has no patience with deviating opinions.
Popular culture bombards us with examples of animals being humanized for all sorts of purposes, ranging from education to entertainment to satire to propaganda. Walt Disney, for example, made us forget that Mickey is a mouse, and Donald a duck. George Orwell laid a cover of human societal ills over a population of livestock.
Scientists are supposed to study animals in a totally objective fashion, similar to the way we inspect a rock or measure the circumference of a tree trunk. Emotions are not to interfere with the assessment. The animal-rights movement capitalizes on this perception, depicting scientists as devoid of compassion.