Everything about 'Adventure Time' is the purest form of kid's play. A kid does not live in the Land of Ooo. That is one of the wonderful things about the show; it doesn't pretend to be real. That was the great thing about 'Pee Wee's Playhouse'; it existed in a world completely outside any reality a kid recognized.
My background is that I've spent a lot of time marketing entertainment. One of the old saws in package goods is you can take something that is popular and you can make it more popular. But if you take something less popular, you can't automatically market it into the same success as something that's already popular.
One of the most effective ways we started our web efforts in the early 2000s with our first channel Frederator, we basically showcased 1000's of shows on our show over a few years and what that did was introduce us to talented people from all across the world, you name it, we met people all over the place.