My respect for artists is very high. I think to get the most out of them, you have to liberate them. I think part of liberating them is saying, 'Come up with something brilliant, new, and fresh. Stop thinking based on what has been beat into you by executives or publishers in terms of what's going to work and what's not. Don't react, just act.'
I try to push and find something awkward. The gems to me are truly awkward situations, and you have to have somebody who's willing to fail because those can't be conceived. They never play if they're thought about and discussed too much. You have to create them right at the moment and look for something honest.