Your employees come first. And if you treat your employees right, guess what? Your customers come back, and that makes your shareholders happy. Start with employees and the rest follows from that.
One piece of advice that always stuck in my mind is that people should be respected and trusted as people, not because of their position or title.
I think my greatest moment in business was when the first Southwest airplane arrived after four years of litigation, and I walked up to it and I kissed that baby on the lips and I cried.
Keep costs low and spirits high, and the people of Southwest Airlines will keep LUV in the air.
The spirit of Southwest Airlines is exuberant, it's caring, it's dedicated, it's diligent, it's fun, it's rewarding, it's a joy.
Wild Turkey whiskey and Philip Morris cigarettes are essential to the maintenance of human life!
A company is stronger if it is bound by love rather than by fear.
I forgive all personal weaknesses except egomania and pretension.
I've found that many of the greatest ideas surface in bars because that's where many people cultivate inspiration.
Power should be reserved for weightlifting and boats, and leadership really involves responsibility.
I tell my employees that we're in the service business, and it's incidental that we fly airplanes.
The clear, unmistakable sign of a bureaucrat is somebody who worries about whether he has a window.
The people of Southwest have always been my pride, my joy and my love. Their indomitable dedication and esprit de corps have taken Southwest from a three-airplane dream to a 500-airplane reality.
You can't have a mid-life crisis in the airline industry because every day is a crisis.
Just because you don't announce your plan doesn't mean you don't have one.
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