The team architecture means setting up an organization that helps people produce that great work in teams.
The intellectual architecture means focusing on doing great work instead of focusing on agency politics.
Technology is the fashion of the '90s. It affects everyone, and everyone is interested in it - either from fear of being left behind or because they have a real need to use technology.
Outside of advertising, the person who's influenced me most is quite possibly Frank Gehry.
In the '20s they were telling us we'd all have our own private plane and take vacations to the moon.
Transferring successfully to the next generation means producing work that's as good as or better than the work of the first generation that founded the agency.
If you really think about it, when watching television, you have product placement all the time.
Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop.
But I think technology advertising will have to stop addressing how products are made and concentrate more on what a product will do for the consumer.
Second, we're spending a huge amount of money on technology so that everyone can check out laptops and portable phones. We're spending more money to write our existing information into databases or onto CD-ROM.
I like the Gap ad, the khaki one. I liked that.
Taking risks gives me energy.
Fire has impacted every part of our lives - without fire, there would be no shopping, right? - that's how the Internet will intrude on our lives, particularly our kids' lives.
First, this isn't about telecommuting, because we still have offices that people will come to regularly when they need to brainstorm together, meet with clients, or do research in the library.
I can't say the advertising model is obsolete yet but it doesn't make a lot of sense in the long range.
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