Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'
Advertising is totally unnecessary. Unless you hope to make money.
If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.
In advertising, sex sells. But only if you're selling sex.
In the world of commercial speech, tobacco advertising bears the earmarks of an endangered species.
While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.
I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything.
The law requires a paper towel ad to be scrupulously honest, but allows political candidates to lie without reproach. What's wrong with this picture?
Congress seems to believe that 'Children are our future' is a phrase coined by tobacco advertisers.
Advertising is the 'wonder' in Wonder Bread.
Creativity is an advertising agency's most valuable asset, because it is the rarest.
Advertising is speech. It's regulated because it's often effective speech.
Commercial speech is like obscenity... we can't seem to define it, but we know it when we see it.
I believe 'credibility' is one of the biggest issues yet to be addressed by Internet advertisers.
Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child to grow up to be a media planner'?
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