The implications of likability are long-lasting and serious. Women adjust their behavior to be likable and as a result have less power in the world. And this desire to be liked and accepted goes beyond the boardroom - it's an issue that comes up for women in their personal lives as well, especially as they become more opinionated and outspoken.
There have been women who stumbled across Feministing randomly, through a bizarre Google search or something, and had no idea what feminism was. They thought it was something older women do, or bought into the hairy bra-burning man-hating stereotype 100 percent. Anything that deviates from that is very exciting for them.