It really is a fact that liberals are much higher than conservatives on a major personality trait called 'openness to experience.' People who are high on openness to experience just crave novelty, variety, diversity, new ideas, travel. People low on it like things that are familiar, that are safe and dependable.
Liberals tend to be much more concerned about business and corporations as the oppressors. They look to government as the solution. On the Right it's the opposite. They see business as good, as what generates wealth in society, and they see government as the oppressor, which makes it hard for especially small businesspeople.