Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple.
What we make testifies who we are. People can sense care and can sense carelessness. This relates to respect for each other and carelessness is personally offensive.
If something is not good enough, stop doing it.
The best ideas start as conversations.
There is beauty when something works and it works intuitively.
There's no learning without trying lots of ideas and failing lots of times.
True simplicity is, well, you just keep on going and going until you get to the point where you go, 'Yeah, well, of course.' Where there's no rational alternative.
Different' and 'new' is relatively easy. Doing something that's genuinely better is very hard.
It's a very strange thing for a designer to say, but one of the things that really irritates me in products is when I'm aware of designers wagging their tails in my face.
Design is a word that's come to mean so much that it's also a word that has come to mean nothing.
One thing most people don't know is that Steve Jobs is an exceptional designer.
Good is the enemy of great.
A small change at the beginning of the design process defines an entirely different product at the end.
When you're trying to solve a problem on a new product type, you become completely focused on problems that seem a number of steps removed from the main product. That problem solving can appear a little abstract, and it is easy to lose sight of the product.
To design something really new and innovative you have to reject reason.
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