Fighting hard to protect yourself and your relatives is good for your genes, but when captured and escape is not possible, giving up short of dying and making the best you can of the new situation is also good for your genes.
Anyone who has ever had the feeling of being higher than a kite after giving a public speech is well aware of the effects of attention.
Could people be trained to be less gullible? Or are you as stuck with gullibility as you are with skin colour?
People can undergo a sudden change of thinking and loyalties under threat of death or intense social pressure and isolation from friends and family.
Most of the suicide hijackers came from Saudi Arabia, a place not lacking in wealth. But due to rapid population growth, the wealth per capita has fallen by about half in a generation.
Some people recovering from drugs or alcohol stay with the programs indefinitely, making the recovery program their family, a long-term source of attention rewards.
Cult recruiting methods based on dosing victims with the brain chemicals released during capture bonding would make cults even more of a problem than they are now.
People repeat behaviour that leads to flooding their brains with pleasurable chemicals. The short-term reward loop acts over hours to years, and the long-term reproductive success loop over generations.
High status males had multiple wives or additional mating opportunities in the ancestral environment.
Evolution acts slowly. Our psychological characteristics today are those that promoted reproductive success in the ancestral environmen.
Humans have evolved to be exquisitely sensitive to changes in status.
Successful cult memes induce intense social interaction behaviour between cult members. This trips the attention detectors.
As for leadership, I am the kind who leads reluctantly and more by example than anything else. Someone had to be on the incorporation papers as president.
Attention is the way social primates measure status. It is highly rewarding because it causes the release of brain chemicals such as dopamine and endorphins.
Action leads to Attention. that in the short-term releases Rewarding brain chemicals and in the long term improves reproductive success.
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