Our ever-present mobile devices provide the immediate and convenient information necessary to make sharing things truly irresistible.
Your brand is your public identity, what you're trusted for. And for your brand to endure, it has to be tested, redefined, managed, and expanded as markets evolve. Brands either learn or disappear.
A brand is a voice and a product is a souvenir.
When what you do and care about is aligned with what the market wants and cares about, you've created a recipe for career success.
A shift toward access and service would deepen the big-box retailer's relationship to customers and win their loyalty. A service focus would bring more rewarding, frequent, and lasting contact with grateful customers.
Insurance and funding traditionally drive capital investment. But in a world based on access, not ownership, the duration, value, cost and extent of financial services is distinctly different.
A new model is starting to take root and grow, one in which consumers have more choices, more tools, more information, and more power to guide these choices. I call this emerging model 'The Mesh.'
At the global level, there are a growing number of city-based bike-sharing programs that take advantage of mobile devices to reserve your bike, keep track of it, and collect data that helps to improve the service.
Some of history's cleverest business minds understood the power of share platforms, from the aggressive titans who made fortunes building the nation's railroads, to Conrad Hilton, who created the first premier brand of international hotels.
The mobile Web, location-based services, inexpensive and pervasive mobile apps, and new sorts of opportunities to access cars, bikes, tools, talent, and more from our neighbors and colleagues will propel peer-to-peer access services into market.
Cities are ripe for redesign, and many are already well on that path. Cloud-based networks that provide easy and inexpensive access to and tracking of services like transportation, energy, waste management, bill pay, citizen engagement and more are testing and enriching their services.
I really like Kickstarter because you don't have to be a Medici to fund the arts and sciences or to get behind a big idea or a person that sparks your imagination. It's a type of microfunding directed toward creators.
The Mesh is about creating and managing what's perishable. It provides businesses with the ability to reach an audience of one, at a precise time.
The Mesh difference is that with GPS-enabled mobile Web devices and social networks, physical goods are now easily located in space and time.
Every time we share something rather than own it ourselves, we reduce the stress on the planet. That could make the critical difference as the global population continues to grow.
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