We do not invest in advertising... So racing is the best advertising for Ferrari.
'LaFerrari' means 'the Ferrari.' The excellence. In this car, we put everything we are able to do. Our extreme technology, extreme experience, extreme capability. And this has been the first Ferrari totally designed in our design center.
Nobody in Formula One has won so many titles, so many races as I did. So Ferrari for me is crucial; it is more than important.
I am a person that when I go in the street, everybody knows me and goes: 'Oh, you are entering politics.' I want to do something positive for the future. It doesn't mean to become a leader of a party.
Sonia Gandhi and her husband have always been persons I look at with a lot of respect. Of course, one of the reasons we look at India with a lot of sympathy and enthusiasm is Sonia Gandhi. Now she is Indian, not Italian, but she will always represent a myth for Italians.
I speak for all Italian industry that India is number one priority for us.
I'm a full-of-contradictions kind of guy.
I like the world, but I feel very, very Italian. I love the small parts of my country: Tuscany, Capri in the winter. I don't like big towns.
A Fiat Panda, it's the best car in the world.
I don't believe in the electric cars, but I strongly believe in hybrids.
I want to have different Ferraris for different Ferraristi. We have a lot of parallel activities that can increase revenues without being obliged to produce more cars.
Let's make it clear: it's Ferrari I'm interested in. Drivers, we've had a lot, some very good, some great, but drivers come and go, while Ferrari remains.
We don't sell a car, we sell a dream. We are Italy's national team. There are many great soccer teams in our country, but there is only one Ferrari.
Ferrari used to be the car that you kept in your garage, took out to polish and show, and put back into the garage.
I'm married to Ferrari.
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