In 'Twilight,' you're setting up the world. You're introducing the world, and I was also writing in a vacuum because I didn't know who the actors were going to be. Now you're going to 'New Moon' and 'Eclipse,' and I could write specifically to them in my mind. So it becomes a more comfortable world.
I am involved with 'Write Girl,' which is such a great organization, because they go into inner city schools and work with underprivileged girls to pair them up with other writers. And it gets them learning to express themselves and become familiar with their own voice. They have a 100% success ratio getting those girls into college.
You don't know what someone's going to walk away from a movie with, but you hope it's something positive, but if nothing, you want them most basically to be entertained and engaged. That's your job. But you also hope to give them something to chew on or maybe some insight into the human existence, you hope a little bit. Not to sound too lofty.
So what 'Twilight' does is show how women/girls can drive box office and they can support a tent pole movie. They're an extremely passionate fan base. This coincided with the 13 year old boys starting to stay home and play video games and work on their home media stuff. They're no longer going to theaters in droves.