I think the adoption rate with respect to social media and how companies leverage that varies by the company. Cisco is probably a leader in the space. A lot of times, we actually use virtual ways to communicate our brand and do some of our advertising, first on the social space, then we do on physical advertising.
People remember my last name because it's different, and people remember me in meetings because I dress differently from other people just because I'm a woman. Those kinds of things give you an opportunity and a spotlight, so use that to your advantage. Use it as a platform to demonstrate your knowledge and your capabilities.
I have 1.4 million followers on Twitter. I get very interesting, sometimes very diverse input from my followers. So it's sort of like this water cooler, digital water cooler, if you want to think about it, where you go and you listen to conversations that are happening that perhaps will shape your thinking.