Pricing is actually a pretty simple and straight forward thing. Customers will not pay literally a penny more than the true value of the product.
Design works if it's authentic, inspired, and has a clear point of view. It can't be a collection of input.
You need a very, exceptionally clear vision. And to me, a vision is something that you can say in one sentence. The fewer the words the better.
Innovation is this amazing intersection between someone's imagination and the reality in which they live. The problem is, many companies don't have great imagination, but their view of reality tells them that it's impossible to do what they imagine.
The reason Apple is really good, I think, and the reason their stores succeeded, is not just 'cause we know the big idea, but we have a real passion for the littlest detail. It's legendary in our products.
Apple has great marketing, among the best PR and marketing in the world.
Creativity is what transforms.
We need different perspectives here in Washington - someone who has private-sector experience, somebody who's actually created jobs, manufactures products, understands the incentives and disincentives, the intended and unintended consequences of legislation.
It's always about mindshare, not market share.
You can motivate by a mission or motivate by money. The mission will work.
If you do things well one at a time, you end up in a really good place. Don't get ahead of yourself. Control the things you can.
The core value that differentiates Apple is our ability to innovate.
The only things that haven't worked for me are when I've held back. There's no reason to sell an idea short. The only risk would be to not fulfill the dream.
Inherently, department stores have significant advantages compared to all other retailers.
We have seven months before the election. Our top priority as fiscal conservatives is to make sure President Obama retires.
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