Technological transformations give you the chance to set up new and ambitious ventures. That's what I did with FastWeb and that is what we are doing with Babelgum. This is much more than TV because we are making the content available all across the world and you have an open platform with freedom of choice.
We realized that Elite has the potential to really add value to a company like La Perla, due to its relationship to the fashion business, links to music, to entertainment, all of this tends to point more and more to the luxury consumer. The fashion world is one where Italy has clear excellence. I see the potential with it very clearly.