The cost of acquiring new customers and maintaining those relationships in an online environment versus bricks and mortar is significant.
On March 11, 1985, Mikhail Gorbachev became leader of the Soviet Union, and within a few weeks the full-scale reformation he attempted to carry out both inside his country and in its cold war relations with the West, particularly the United States, began to unfold.
The essential meaning of perestroika for Gorbachev and his supporters was creating and acting on alternatives to failed and dangerous policies at home and abroad.
Thirteen years after the end of the Soviet Union, the American press establishment seemed eager to turn Ukraine's protested presidential election on November 21 into a new cold war with Russia.
But critics of the war have no reason to regret their views.
There remains, however, the hope, at least in Russia, that, as sometimes happens in history, the memory of lost alternatives will one day inspire efforts to regain them.
The opportunities that Gorbachev created for international relations have also been missed, perhaps even lost - here, however, primarily because of the United States.
For un-subscribe please check the mail footer.