I part of this great nation because my grandfather was born here, in Cincinnati, Ohio. He took a horse, back in 1895, and ride it all the way down to Guanajuato, looking for his American dream. No penny in his pocket, only dreams in his head. And he was an immigrant coming from the States into Mexico. And he found his American dream in Mexico.
I think one purpose is very clear among corporations and business leaders: make profits, deliver high return for stockholders, conquer markets, service consumers and create jobs. But in today's world, demands from corporations and leaders are much more than that. We need to understand what people really want at the very end.