My direction has never really changed, because I don't think that you can really work gimmicks in gospel music. With gospel music, there is this central theme that always comes around about the love of God, the love of Jesus and the power that you have through Jesus Christ. You don't need a gimmick when you have that.
Nobody talks about how Puffy went to Howard University or about Lil Wayne attending the University of Houston. All the young kids know is what they see on the videos. They don't realize that these guys have taken managerial and business courses, and know how to brand and how to market themselves. They're very smart.