A big ego means that you have some confidence in your abilities, really, and that you're prepared to take the risk of trying them out.
I think everyone's inherently snobbish. Things that are very popular are not taken seriously, because the snobbish side of one says, 'Well, if everyone likes it it can't be that good.' Whereas if only I and a couple of other people like it, then it must be really something special.
I want to make something that is breathtaking. Of course, you can't make something that is always breathtaking, or you would never be able to breathe. You would collapse.
Although designers continue to dream of 'transparency' - technologies that just do their job without making their presence felt - both creators and audiences actually like technologies with 'personality.'