In conversation marketing, you're providing a service, a continuing dialogue whose course through the Web is unknown. The more value it adds to the ecosystem, the more it will be shared, amplified and celebrated.
Test cricket is a different sort of cricket altogether. Some players who are good for one-day cricket may be a handicap in a Test match.
Actually, in the wild, we'd be the only person that we wouldn't recognize, if you think about it.
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