A good pump is a silhouette, like the bone structure of the face. It's like a beautiful face with no make-up. You can cover a not-so-beautiful face with make-up, but it is just a mask - it is the same with shoes.
When I'm doing a store in a country, I always like to consider the concept of the country and the city. Ask what are the clothes of the city, what does this city represent for me?
There are few plants that are ugly. It's how you use them that may not be pretty.
I would say that a good shoe is exactly like a good wine. These shoes are going to stay and last for a long time.