After coming from a major label, I realized the entire business has been decimated, and you can't look to labels to try to figure it out because they don't even use the technology, and they're oblivious to how people consume music these days.
I really try to put myself in uncomfortable situations. Complacency is my enemy.
In 2010, aside from that niche of music that I have no interest in - Black Eyed Peas territory, disposable pop stuff - there's almost an incentive to go back to making music as adventurous and groundbreaking as you can, because nobody gets a big hit anymore.
Now U2's not my favorite band, but I do respect them, and in the same way I respect Bowie: They change without fear of change.