Nobody wants to read about the honest lawyer down the street who does real estate loans and wills. If you want to sell books, you have to write about the interesting lawyers - the guys who steal all the money and take off. That's the fun stuff.
We had to address information technology in the ways we had not before and give the agents the tools that they need to do their job more efficiently and more expeditiously.
When you're nice, people like you and will want to work with you. But it can mean that they take you for granted.
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