As an artist, I have to be a leader of my fans, not, like, follow them. Because if I chose to follow them, you know, they could do it. You know, it's me who's doing it.
It doesn't get any more underground, conscious or indie than Macklemore, Ryan Lewis, but because they got a couple of really big pop hits, actually some of the biggest pop hits that hip-hop has ever seen, people are missing that part of their story. People are not counting that blessing.
I am not a prisoner of conscious, but people try to make me one sometimes. It is both a gift and a curse. It's a high honour but can create limitations - I have to be fluid.
I think hip hop is a dance music that's rebellious by nature.
Mohammed VI of Morocco