One thing I like about trying to write is that I can possibly write myself a role. Otherwise, you're at the mercy of whatever roles are out there that people are willing to give to you.
In terms of the mechanics of story, myth is an intriguing one because we didn't make myth up; myth is an imprinture of the human condition.
What really decides consumers to buy or not to buy is the content of your advertising, not its form.
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