Because our entire universe is made up of consciousness, we never really experience the universe directly we just experience our consciousness of the universe, our perception of it, so right, our only universe is perception.
It may be true that the only reason the comic book industry now exists is for this purpose, to create characters for movies, board games and other types of merchandise.
If the audience knew what they wanted then they wouldn't be the audience, they would be the artist.
Our environments shape the way we see ourselves. If you have been condemned to live in an area that is pretty evidently a rat-run, then sooner or later you're gonna come to the conclusion that you're a rat.