Being called 'conscious' is a great thing to be, but it's the connotations and preconceived notions that come with the buying audience about what conscious music can be.
Even an independent label is looking for a hit, they're not looking for a record that's not gonna do well.
I don't think that early hip hop stood out to be a social critique. A lot of fans of mine think that hip hop's ultimate responsibility is to critique social structures.
When Occupy Wall Street happened, I took my money out of Citibank. I already had problems with all the banks - Citibank, Bank of America - but I was kind of just too lazy to take my money out until I saw how Citibank responded to Occupy Wall Street.
Daniel Dae Kim