For two years nobody talked about anything other than the name arrangement. There was no fund-raising and no progress being made on construction and design.
I kept on trying to use so many media and ideas in my work because our horizon is so vast and Indian culture is so rich that I think what we are today, culturally, we have a unique position and I don't think one lifetime is enough to encompass it.
Video will drive the share-shift in advertising.
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