It's the first time I've ever done anything like that. It took longer than I expected. I've gotten a lot of E-mail since I got back, saying they thought I did a good job and presented the case well.
It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.
Because of the audience I get and the fact that these people aren't traditional comics buyers I don't think the comic industry looks at that and thinks that is a very respectable thing. I'm very used to it. I'm not the guy who wins awards and gets mentioned in magazines.
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