But you have to be creative on how you sell yourself and market yourself.
Hip-hop is a vehicle.
My musical influence is really from my father. He was a DJ in college. My parents met at New York University. So he listened to, you know, Motown, and he listened to Bob Dylan. He listened to Grateful Dead and Rolling Stones, but he also listened to reggae music. And he collected vinyl.
What's more condescending and corny than someone telling you how much more money they have than you and telling you basically, 'I don't care about poor people,' which is a large part of what you hear of corporate hip-hop on the radio.