I put ordinary people in jeopardy and give them the opportunity to be heroic. Then there's a great payoff for the reader at the end, when the heroic character gets what he or she deserves. Readers will come back again and again if they feel satisfied at the end.
But the one thing you should. not do is to suppose that when something is wrong with the arts, it is wrong with the arts ONLY.
You know, people always think if you start out as a film editor, you shoot less footage. Actually, just the opposite is true. I tend to grab as much coverage as I can because as a former editor I know how important it is to have those few frames.
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