Design certainly has a cosmetic, aesthetic aim. It always aims at making things beautiful. But relevance is just as important. I often say, 'If it isn't ethical, it can't be beautiful. But if it isn't beautiful, it probably shouldn't be at all.'
Things are not quite so simple always as black and white.
People know there is a difference between what you do and what you accept. There is a difference between me knowing that people swear, me hearing people swear and me swearing, and everyone accepting that this is something you can do as much as you like.
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