I don't like to consider myself a normal preacher. When you look at religious people, they're the ones who hung Christ from the cross. I look at myself as a man carrying a message of hope.
The direction for my music is heaven, of course. We gear all things to the realm of heaven - which is the mind, the organized mind.
Traditional social media, in the view of our company, has become a bit repetitive. It doesn't feel very good to be marketed to by your friends. Snapchat is different because it says, look, friends aren't valuable to you just because they can get you into a cool party.
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