Nostalgia is something we think of as fuzzy. But it's pain. Pain concerning the past.
Would this country be better off if no one drank? Yes, it would be, but we tried that; it doesn't work. I don't want to tell anybody that they can't have as many drinks as they want every single night of the week as long as they don't get behind the wheel of a car.
I try to figure out the marketing puzzle.
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