I think shoppers are looking for newness and creativity. Look at C. Wonder, for instance. They're dancing in our stores. We don't believe in retail like retail was done in the past. We believe in disrupting the whole environment, offering them amazing value in an amazing package of fun, excitement and whimsy.
Inside, I've got a real purist desire and dream about the music. I like the idea of being able to carve out a kind of magical, colourful, artistic, inspirational life. And the reality just turns out to be quite different, working with the business to bring this thing you have created into the world.