A good ad should be like a good sermon: It must not only comfort the afflicted, it also must afflict the comfortable.
I'm not a Luddite at all. I love all this stuff. I look at all the gadgets that come out and I think, 'Oh, this fix works for me. But the rest don't.' I'm not genuflecting in front of the God of Newness.
It's no secret that in my books I'm trying to make the comic and the serious rub up against each other just as closely and uncomfortably as I can.
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