Well, developers do want to touch a lot of customers. We have to make our platform very popular in order for them to do that. If we make their jobs easier, then they'll be more likely to stay on the Windows platform.
Falsifiability for a theory is great, but a theory can still be respectable even if it is not falsifiable, as long as it is verifiable.
I think that tennis is a lady's sport, so we should look out there like ladies.
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