Disciplining yourself to do what you know is right and important, although difficult, is the highroad to pride, self-esteem, and personal satisfaction.
The philosophical point is that our happiness and wellbeing is not based on incomes rising. This is not just the wisdom of sages but of ordinary people. Prosperity is more social and psychological: it's about identification, affiliation, participation in society and a sense of purpose.
I think people love having a person behind a brand who lives it. The idea of storytelling is really important.
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