I can still make a living with touring. And maybe you buy a t-shirt. And I would rather 10 million people get my record and listen to it for free than 500,000 that I coerced to pay $15 for it, you know?
I don't have to save rock. I don't even like rock that much.
Being in a band with my wife, I'm very aware of the multitude of ways that can go wrong. We're best friends and are interested in the same things, so it's natural to make music together.
A lot of what I've done as Nine Inch Nails has been governed by fear. I was trying to keep the songs in a framework that was tough, and I learnt a lot from Jesus and Mary Chain about how to bury nice pop songs in unlistenable noise - the idea being if you can get behind that wall, you find there's a pearl inside.