I could enjoy the life that I had by virtue of the educational attainment that my grandparents and parents had pursued. Education was always incredibly valued in our family.
What can a pencil do for all of us? Amazing things. It can write transcendent poetry, uplifting music, or life-changing equations; it can sketch the future, give life to untold beauty, and communicate the full-force of our love and aspirations.
As our values are the core to who we are as human beings, they are also the easiest way to identify and connect with others in meaningful ways. Think about it - most political campaigns are based around values. Barack Obama's 2008 election campaign galvanized millions of youth behind two very clear values - hope and change.
A major celebrity is a major brand, and major brands pick very critically what other brands they're going to associate with. So an A-list celebrity usually picks an A-list brand.