Thank God I don't live in Los Angeles. I think if you're there the whole time it just gets out of proportion and you lose touch completely with reality.
The idea that an individual can find God is terribly self-centered. It is like a wave thinking it can find the sea.
Brands are useful ways of short-handing practically anything - look at the way Tom Wolfe first used brand name lists to sharpen up a character and a situation. Look at the most brand-referenced novel, Bret Easton Ellis's 'Glamorama.'
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